Miss Meyers Clothing Consignment store is located in the heart of Ames’ main street cultural district. This store is an outlet for women to buy and sell gently-used clothing that must be current, clean, and cute. Advertisements and flyers for this store all have a similar design theme. The magenta, white, and black color scheme is a given, while each advertisement is inspired by a different idea. These ads are then used in store, in local print media, and for other various uses.